Back when SmackDown was still throwing down on USA Network, I was the digital hand behind the Friday night frenzy. Every tune-in edit, every last-minute promo, every Short that lit up YouTube’s algorithm - I was in the middle of the ring, moving fast, hitting hard. If it showed up online, chances are I strategized it, shaped it, and made sure it landed like a steel chair to the scroll.

I built weekly hype loops, adapted the tone for Shorts vs. long-form, and aligned every digital drop with the brand’s evolving arc - before it ever hit Netflix.